Count the Kicks was founded by five Iowa moms who all lost a baby to stillbirth or infant death in the early 2000s. They decided to channel their grief into stillbirth prevention efforts to keep other families from experiencing the same pain.
A few years later, they learned about public health research in Norway that demonstrated a 30% reduction in stillbirth by teaching pregnant women how to monitor their baby’s movements during the third trimester of pregnancy.
The founders decided to create a positive, empowering, mom-focused campaign that would educate expectant parents in the U.S. about getting to know their baby’s normal movement patterns starting at 28 weeks.
From its founding in 2008, Count the Kicks has relied on a supportive network of doctors, nurses, hospitals and clinics across the U.S. that teach the Count the Kicks method to their patients.
Expectant parents can use the FREE Count the Kicks app, which is available in 16 languages in the Google Play and iOS app stores, to get to know what’s normal for their baby. To date the app has been downloaded more than 250,000 times in all 50 states and more than 140 other countries.