The ultimate win-win.

It Started with Kicking a Football.

Count the Kicks GameChangers was inspired by kickers and punters who signed up to support Count the Kicks as Every Kick Counts athletes. In 2022 athletes from high school to the NFL began collecting donations to support the nonprofit’s mission. As momentum grew, athletes from other sports said, “Hey, we want in too.” That was followed by artists, singers and others who wanted to turn their personal success into support for expectant parents. And that’s how Count the Kicks GameChangers was born!

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So How Does it Work?

Athletes, artists and creators who sign up support Count the Kicks by collecting pledges based on whatever they choose to measure. It can be anything from home runs hit, to hours practiced to miles run. GameChangers identify their individual goals. And every time they succeed, they raise money and help save lives.

GameChangers benefits Count the Kicks, a public health program that teaches expectant parents how to track the health of their baby by counting their kicks, pokes, jabs and rolls daily. Every dollar raised goes towards education and outreach that will help save lives.

Turning Pain Into Action

Count the Kicks was founded by five Iowa moms who all lost a baby to stillbirth or infant death in the early 2000s. They decided to channel their grief into stillbirth prevention efforts to keep other families from experiencing the same pain.

A few years later, they learned about public health research in Norway that demonstrated a 30% reduction in stillbirth by teaching pregnant women how to monitor their baby’s movements during the third trimester of pregnancy.
The founders decided to create a positive, empowering, mom-focused campaign that would educate expectant parents in the U.S. about getting to know their baby’s normal movement patterns starting at 28 weeks.

From its founding in 2008, Count the Kicks has relied on a supportive network of doctors, nurses, hospitals and clinics across the U.S. that teach the Count the Kicks method to their patients.

Expectant parents can use the FREE Count the Kicks app, which is available in 16 languages in the Google Play and iOS app stores, to get to know what’s normal for their baby. To date the app has been downloaded more than 250,000 times in all 50 states and more than 140 other countries.

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